
An opportunity online music websites are missing
A technology that never revealed its full potential-shoutcast
Untapped potential of winamp
Ok shoutcast is a free online internet radio that streams online to your mp3 player, and winamp is one of the best shoutcast players and have been so for last 5 years.
I love listening to the radio on winamp, its very simple, just drug and drop the .pls file into winamp and play it, when u don’t like the song click on any other from the list of radios or just press B on your keyboard to jump to next song. Its really simple and easy to use. There are many places on the internet where you can find great music streams which play great music and have almost no ads. I know there are a lot of people who love and listen to shoutcasts everyday and these users have been out there for years but despite evolving technology no innovation was made to make shoutcasts better and leverage full potential of shoutcasts.
All these user behavior, all those clicks, thousands of hours listened to the radio are huge sources of data. In shoutcasts you can see the name of the song and artist that is playing at that moment in your player, what if winamp could log the data regarding changes in playing radios, like what was playing when the user clicked on the other radio (means decided to stop listening to current one), what was playing when the next radio started playing, did user keep on listening to that one or just moved to the next station. Winamp could send that data back to servers and this users preference data can be used in determining next songs in a special shoutcast radio which will be special to each user and will play music that is best fit for that user. Shoutcasts can be streamed from anywhere but the data of likes and dislikes will be sent back to online music service’s servers and that online music server can create a custom shoutcast channel for each user based on their preferences.
I don’t exactly know how technically this can be done but I don’t think its very hard, it would be great if winamp had this feature built in but even if winamp refuses a custom desktop app can be built to log this data. Actually winamp is dying slowly under AOL which tries to squeeze last drops of money out of it binding winamp downloads with toolbars from ask.com and offers from emusic , etc. and it would be very easy for an online music startup to contact AOL and negotiate with them to insert some tracking code into winamp and send that data over the the startup while the startup could offer something to AOL, like, I don’t know, a feature of special dedicated channel special to the listener or just some cash may be.
This could add huge value to online music services about their listeners and bring new listeners, millions of shoutcast listeners would switch to new service without even noticing that, and online music services could use data available out there right now, data from millions of listeners, from billions of hours of played music.
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